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Froggy 92.9 Management Team

President, General Manager

Michael O’Shea

Michael O’Shea is the President and General Manager of Amaturo Sonoma Media Group, parent company of Froggy 92.9.  He has been with the company since its beginning in 2013. In addition to overseeing all day-to-day managerial duties with ASMG he also coordinates National Sales responsibilities.

Michael has worked in commercial radio for over 40 years and in upper management for the past 30-plus years, with CEO, COO and President tours-of-duty in Seattle, Los Angeles, Chicago and others.

Michael started in radio when he was a teenager, as a radio deejay in the Midwest where he grew up and advanced into radio programming with stations in markets such as Dallas, Miami, Cincinnati, Seattle, San Francisco and Los Angeles. He has twice been named Program Director of the Year by Billboard Magazine and was inducted into the Texas Radio Hall of Fame in 2008.

In addition to radio Michael is an avid aviation enthusiast, having held a Private Pilots License for over 40 years. He’s also an avid astronomer and serves as a docent at Santa Rosa’s Robert Ferguson Observatory, where he operates the observatories large telescopes for the public and speaks to groups of all ages on astronomical subjects, including planets, stars and deep-space objects.

Michael lives in Santa Rosa with two of the cutest dogs you’ll ever meet-  Cosmo and Mojo.

Tel:707-528-4434 Ext.180

VP of Programming and Operations, Program Director

Jim Murphy

Jim Murphy is the VP of Programming and Operations for Amaturo Sonoma Media Group, parent company of Froggy 92.9.  Jim works closely with the Froggy staff to keep Froggy 92.9 live, local and all about Sonoma County.  Through his guidance, Froggy 92.9 has become one of the largest stations in the North Bay.

Jim has also been involved in developing the annual Country Summer Music Festival and in strengthening the company’s digital assets. Prior positions include operations manager at KBAY and KEZR in San Jose, program director at WHDH Boston and general manager positions at stations in the northern Boston metro. Jim is a graduate of the University of Notre Dame.

Jim lives right here in beautiful Santa Rosa, CA.

Tel:707-528-4434 Ext. 128

Vice President of Sales

Steve DiNardo

Steve DiNardo is Vice President of Sales for Amaturo Sonoma Media Group’s radio, digital, and print properties with responsibility for revenues and the sales organization. He joined the company in February of 2023, after a decades-long career managing various San Francisco radio and digital properties.

 Steve’s Bay Area radio experience includes Sales Management and Market Management positions at CBS Radio’s All News KCBS, the founding of Alice 97.3, as well as iconic brands like KOIT, 99.7 KMVQ, and KBLX. Additionally, Steve worked in National Sales in New York City and was National Sales Manager for heritage All News WCBS-AM. He began his career in Boston while in college and has worked in broadcast media for the vast majority of his professional life.

 Steve has served as Chairman of the Northern California Broadcasters Association as well as the President of the Bay Area Society for Radio and Television. As a member of a musical family, Steve enjoys playing music with his 3 brothers and lifelong friends for relaxation.

Tel.:707-528-4434 Ext. TBD

Key Accounts Sales Manager

Kevin Wodlinger

Kevin Wodlinger is the Key Accounts Sales Manager for Froggy 92.9’s parent company, Amaturo Sonoma Media Group. Kevin has been in the radio industry most of his life and has built and managed markets from Missouri to Santa Barbara over the last four-plus decades. He holds certifications in both branding and recruiting.  He was excited to join ASMG and Froggy 92.9 in 2013.

Kevin’s passion is helping people solve problems. He is inspired by his team and thrives on their success in serving the community.

Kevin and his wife live in Santa Rosa and love it!

Tel:707-528-4434 Ext.116

Promotions Director

Jenn Routh

Jenn Routh is the Promotions Director for Froggy 92.9.  Under her leadership, Froggy gives away thousands and thousands of dollars in tickets and prizes every year for FREE.  No station in the North Bay has more FREE than Froggy 92.9 thanks to Jenn!

Tel:707-528-4434 Ext.112

Lawrence Amaturo

Lawrence Amaturo

Owner

Lawrence Amaturo is the founder and managing member of Amaturo Sonoma Media Group LLC. ASMG owns and operates nine local radio stations, including KZST, KSRO,  Froggy 92.9, 97.7 The River, Hot 101.7, 102.7 The Wolf, Oldies 107.9, Country Legends 99.1 The Bull, and 93.7 Jazzy. ASMG also owns NorthBay biz Magazine, the forty-year business magazine for Napa, Marin, and Sonoma Counties. As well as Waterdrop Digital, a digital solutions operation. All twelve media units operate at 3392 Mendocino Ave, Santa Rosa, CA.

Lawrence, a veteran media and business owner in Santa Rosa, also has significant ownership positions in several auto dealerships.

Lawrence and his wife, Susan, a local physician, are active in the community and engaged in many philanthropic endeavors, including The United Way, Catholic Charities, The LBC, and The Schulz Celebrity Golf Foundation, and are members of Holy Spirit Catholic Church.

Their interests include golfing, skiing, travelling with their teenage daughters and Country Summer Music Festival of course!

Learn more about Amaturo Sonoma Media Group right here at SonomaMediaGroup.com